The creation of communication programs follows a standard set of guidelines and principles that include formative research, audience definition and segmentation, a participatory design process and partnering for greater reach, among others. Given the urgent backdrop of emergencies, the design of your communication for behavior change program requires a special focus on framing, inclusion, and sense making.
Positive framing is a tool for behavior change
What positive aspects can be salvaged from this crisis to use positive framing to encourage behavior change?
What is the most critical information people need to stay safe at different stages of the crisis?
Reaching Your Audience
If it’s about me, it should include me
Who needs to be reached in this crisis and what do they need to know to be safe?
Are they represented in the content?
Does the impacted audience have access to the content?
Are you communicating in the local language of the audience?
Are you communicating on platforms used by the audience?
Sense Making
Conversation facilitates behavior change
Have you provided ways for people to exchange opinions, thoughts, emotions and questions so that the audience has a way to make sense of new information and changing realities?