Checklist Test

Positive framing is a tool for behavior change

  • What positive aspects can be salvaged from this crisis to use positive framing to encourage behavior change?
  • What is the most critical information people need to stay safe at different stages of the crisis?

Reaching Your Audience
If it’s about me, it should include me

  • Who needs to be reached in this crisis and what do they need to know to be safe?
  • Are they represented in the content?
  • Does the impacted audience have access to the content?
  • Are you communicating in the local language of the audience?
  • Are you communicating on platforms used by the audience?

Sense Making
Conversation facilitates behavior change

  • Have you provided ways for people to exchange opinions, thoughts, emotions and questions so that the audience has a way to make sense of new information and changing realities?