Building health literacy around Covid-19 supports individuals and communities in making informed decisions about their health. PCI Media’s long-running serial program, Ouro Negro, is addressing prevention, treatment, herd immunity, vaccination and social distancing, along with its usual theme of overall well-being. The weekly drama airs on 116 stations and reaches urban and rural listeners of varying ages. COVID-19 content from the radio drama is repurposed for reaching audiences on their favorite platforms.
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COVID-19 and Health Literacy