COVID-19 and Rights of Women

East and Southern Africa

COVID-19 is negatively impacting access to family planning services, increasing teen pregnancy, and stoking gender-based violence across the globe. Rates of teen pregnancy in Eastern and Southern Africa are already some of the highest in the world.

PCI Media shifted the framing of its “Let’s Talk” campaign to “Let’s Talk at Home." The adapted concept continues to create conversations about teen unintended pregnancy, while recognizing the current “shelter in place” reality of those it is trying to reach.

Interact with the icons below and learn about the transmedia experience.

Community role models, featured in the original campaign, produced self-made public service announcements to advise people on COVID-19 prevention measures.
Posts for Twitter, Facebook and Instagram feature economic impact, gender-based violence and COVID-19 safety information.
  • Team Survive Partner: UNESCO
  • Team Survive Partner: UNFPA
  • Team Survive Partner: SAfAIDS
  • Team Survive Partner: Save the Children